Creator House in Banff, Alberta
The first Creator House in Banff, Alberta, ran from January 6th to the end of March, 2019. The focus was on producing strong visuals (and some astounding audio!) with an artistic flair, encouraging people to visit this resort town in the winter months.
In October, 2019, the campaign was honored with “Best In Show” distinction by the Academy of Interactive and Visual Arts at the distinguished W3 Awards, in the category of Social Content & Marketing – Travel. The full winner list can be seen here.
Highlights of the results:
- Participation by 27 influencers, chosen from over 140 applicants
- 3.7 million+ story views on Instagram
- 11 million+ video views on Facebook
- 441 thousand+ video views on YouTube
- 10 thousand+ blog post views
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Creator House in Winnipeg, Manitoba
Creators were invited to apply to visit Winnipeg, Manitoba, for five days over July and August, 2019. The focus was on producing real-time social media engagement plus strong, evergreen blog content that will continue to produce new fans to Manitoba over the long-term.
Highlights of the results:
- Participation by 11 influencers, chosen from over 100 applicants
- 18 blog posts with 20 thousand+ views within the first month
- 690 thousand+ story views on Instagram
- 64 posts to Instagram, reaching 412 thousand+, with 46 thousand+ engagements
- 64 posts to Facebook, reaching 89 thousand+, with 4 thousand+ engagements
- 88 posts to Twitter, reaching 239 thousand+, with 21 thousand+ engagements
“While we had hosted content creators on individual, customized campaigns to Manitoba, Creator House Winnipeg was our first time doing a multi-week, group influencer campaign. Having this steady stream of Winnipeg content during summer – all through each creator’s unique perspective – was very effective in raising Winnipeg’s profile to the online travel community. We could not have executed Creative House Winnipeg without the trip planning and project management expertise of HMI. They were able to balance both the needs of each individual creator and meet all our goals as a destination marketing organization to very impressive results.” – Jillian Recksiedler, Travel Manitoba
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Creator Coast in Nova Scotia
The plans for Creator Coast were forced to be altered many times due to the pandemic, but a group of influencers local to the Atlantic bubble visited throughout the fall of 2020, and into 2021. The focus was on delivering real-time social media engagement plus a large amount of content for use by Tourism Nova Scotia and their partners for years to come.
Highlights of the results (from fall of 2020):
- Participation by 27 influencers, chosen from over 200 applicants
- 17 blog posts with 17 thousand+ views within the first month
- 2.5 million+ story, reels, and IGTV views on Instagram
- 173 posts to Instagram, reaching 2.7 million+, with 122 thousand+ engagements
- 107 posts to Facebook, reaching 355 thousand+, with 40 thousand+ engagements
- 84 posts to Twitter, reaching 212 thousand+, with 10 thousand+ engagements
- 11 podcasts with 3 thousand+ downloads, plus 1 radio show interview reaching 60 thousand+
- Tourism Nova Scotia acquired rights to 590 images and nearly 20 minutes of video
“Curveball after curveball, HMI not only stepped up to the plate with new ideas and solutions, they hit it out of the park with the results despite all the challenges COVID threw at us. Whatever we asked, the response was always immediate and positive. We could not have executed such a large campaign in the best of times, let alone COVID times, without the expertise and fantastically organized team at HMI. It’s a treat to work with such a professional, innovative and motivated team who were able to help us leverage our assets to meet our mutual goals … all the while achieving impressive results and making it seem effortless! When it is safe to welcome the world again, our first call will be to the HMI team to implement Creator Coast once again, the way we originally planned!” – Pamela Wamback, Tourism Nova Scotia
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